McDonald's Digitalisman
McDonald‘s feeds the passion with the offical FIFA World Cup™ fan food and helps the german fans to support their national team - no matter how far away.
For the soccer world championship 2010 McDonald‘s developed the Digitalisman - the first digital talisman who carries each lucky charm. It transports fan greetings and good luck wishes from Germany straight to the national team in South Africa. Children of the McDonald‘s kids escort hand the Digitalisman over to the german team so their fans can be close in every minute. No talisman was bigger, no talisman was closer.
Client: McDonald's
Agency: Neue Digitale
Task: Art Direction & Design
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