In order to stand out from the crowd and attract attention to a young and critical audience, the campaign for BigFM had to work differently. We invented Dispo Dieter - a braggart, a wannabe macho, politically incorrect and the complete opposite of good taste. We turn him into the hero of his own radio show. Listeners call in order to get money and bills payed from him. Sometimes he really does pay, but mostly he is just nasty and mocks them. Difficult for the caller, but amusing for the audience.



Client: Big FM
Agency: Jung von Matt/Neckar
Role: CGI at Jung von Matt/Neckar (Patrick)
Website: www.dispodieter.de

Awards:
Eurobest: Bronze (Direct)
New York Festivals: Finalist Certificat
ADC Deutschland: Award (Dialogmarketing)
DDP: Bronze (Medien)
DDP: Award (Integrierte Kampagnen)
DDP: Award - DispoDieter (Digitale Medien)