About 140 years ago, the Reclam publishing company revolutionized the reader’s world by publishing literary classics in small, affordable booklets. In the age of the digitalization of media, it is again Reclam, who wants to whet the appetite of pupils and students for sophisticated classics with literature in easily digestible form. With an interactive idea that appeals to the generation youTube, for which even the small books are wordy, too classical and too one-dimensional: the Literature Doner.

Instead of the familiar meat skewer, the doner kebab on the website is formed of selected quotes. To every quote there are information about author, title and a brief summary of the work. In addition, one can browse the doner by keyword, memorize quotes in a personal ‘My Doner Kebab’, print out or send quotes to friends – and, last but not least, buy the titles on publishing company’s website reclam.de. Enjoy and have fun tasting!

Client: Reclam
Agency: Jung von Matt/Neckar
Role: Processing Development at Jung von Matt/Neckar (Patrick)
Website: www.literaturdoener.de

Awards:
ADC Deutschland: Bronze (Digitale Medien Websites)
DMMA: Shortlist (Information)