The Manuellsen video on MTV "Zieh vorbye!" is at first glance a typical hip-hop video. Because it uses all the cliches: cool guys, large villa, swimming pool, bikini girls – but something is missing: the flossy cars!


Whether the video budget allowed no better cars, it was a lot of talking on youtube and in various hip-hop blogs. It is now clear: the entire operation was planned from the outset. The rapper was inaugurated, Sixt leasing had organized the video shoot in Los Angeles, a scene of luxury cars has been rotated on the spot immediately. In the now published version of the video, the small cars from the original video were exchanged with befitting Sixt leasing vehicles.

Client: SIXT
Agency: Jung von Matt/Neckar
Role: Microsite Concept & Art Direction at Jung von Matt/Neckar (Patrick)
Website: Meanwhile offline

Awards:
ADC Deutschland: Bronze (Media)
ADC Deutschland: Award (Innovative Kommunikation)
NY Festivals: Shortlist (Mixed Media)
D&AD: In Book (Broadcast Innovations)
Clio Award: Shortlist (Automotive Products/Services)
Mobius Award: Certificate