Bosch - Get it straight
This is the first laptop spirit level in the world. The application, which can be downloaded for free, makes all iBooks, PowerBooks or MacBooks (produced after 1.January 2005), as well as iPhones and iPod Touches into spirit levels. And it gives users the opportunity to align pictures, tables etc. anywhere and exactly, using their laptop.

Unfortunately, the application no longer runs after upgrading your iBook, PowerBook or MacBook to Snow Leopard.

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Client: Bosch
Agency: Jung von Matt/Neckar
Role: Concept, Art Direction & Development at Jung von Matt/Neckar (Patrick)
Download Link: www.bosch-do-it.de

Awards:
Cannes: Bronze (Cyber Lion)
Clio Award: Silver (Mobile/Wireless)
New York Festivals: Silver World Medal (Interactive Tools)
New York Festivals: Bronze World Medal (Portable Electronics)
OnlineStar: Gold (Mobile Campaigns)
Eurobest: Bronze (Interactive)
New Media Award: Bronze (Trends)
Mobius Award: Mobius
NY Festivals: Silver (Mobile/Wireless)
ADC Deutschland: Award (Interactive Tools)
Annual Multimedia: In Book
One Show: Award (Mobile Advertising)
DMMA: Shortlist (Mobile)
Communication Arts: Award of Excellence